WHY OUT-OF-HOME

ADVERTISING

Name: Whistler Billboards
Rating: 5

Reach. Generate. Convert.

WHY OOH BILLBOARDS

BILLBOARDS DRIVE CONSUMERS FROM BIG SCREENS TO SMALL SCREENS

66% of billboard viewers take action on their mobile phones and pathways to purchase after seeing an Out-of-home billboard ad.
Source: Nielsen Out-of-Home Advertising Study 2019

Whistler billboards products used by Perfect Smiles Family Dentistry

WHY OOH BILLBOARDS

OOH #1 DRIVER OF WEB TRAFFIC

As the #1 driver of web traffic in the U.S., learn how billboard branding is:
Source: Nielsen Out-of-Home Advertising Study 2019

Growing advertisers’ Direct Search Traffic (www.YourBrand.com) into the largest source of new customers visiting their website.
Increasing click-through rates up to 4X on Organic and Paid Search Traffic (Google and Microsoft Ads) from brand familiarity and brand preference.

Direct Search Traffic

+0%

Paid Search Traffic

+0%

Organic Search Traffic

+0%

Referral Search Traffic

+0%

WHY OOH BILLBOARDS

OOH #1 DRIVER OF WEB TRAFFIC

The world’s largest 25 tech brands, including Amazon, Apple, Google, Facebook, Netflix, and Uber, are now in the top 100 users of billboards in the US. Apple increased its investment by 17% in one year. In the same time frame, Google’s spending went up by 108%, and Amazon the ‘tech giant’ a disrupter in all industries, spent 285% more on OOH. Source: OAAA

WHY OOH BILLBOARDS

DIRECT TO CONSUMER BRANDS
COMPETE WITH BRICK & MORTAR

E-commerce and direct-to-consumer (DTC) sectors are competing with brick-and-mortar brands utilizing out-of-home billboards. The oldest form of advertising is empowering these online companies to physically create a brand presence in the real world (IRW). As a result, they are able to visually influence consumers to take action on their mobile devices and pathways to purchase.

WHY OOH BILLBOARDS

OOH DRIVES FACEBOOK ACTIVATIONS

According to Facebook:
“With the widespread use of smartphones, the high visibility of Out-of-Home goes hand in hand with actions on digital channels such as social media. Nearly 4 in 10 adults surveyed in the US say they have visited a Facebook Page or posted on Facebook after seeing an OOH ad, and 1 in 4 have posted to Instagram. When comparing different approaches, using both Facebook and OOH ads worked best.”