LOCATION
Sign Number: W-90 W
Corridor: Midtown
Intersection: 31st & Hwy 51 (BA Expressway)
Driving Directions: North side of Hwy 51 (BA Expressway), 1.3 miles W of Hwy I-44
Latitude / Longitude: 36° 7’5.40″N , 95°55’4.90″W
Google Maps Latitude / Longitude: 36.1183781 , -95.9180922
Side of Highway: North
Facing: West
Direction of Traffic: East bound traffic
Read: Left Hand Read
CORRIDOR
DMA: Tulsa
Suburb / Corridor: Midtown, 74135
Average Household Income: $44,586
Surrounding Zipcodes: 74135, 74114, 74112, 74104
Location Benefits: High volume commuter traffic from Downtown toward the suburbs
LANDMARKS
Retail: Utica Square Shopping Center, Promenade Mall, Cherry Street Shopping Center, Brookside Shopping Center
School Districts: Tulsa Public Schools, Bishop Kelley Catholic HS
Entertainment: Tulsa State Fair Grounds, Philbrook Museum of Art
Healthcare: St. Francis Hospital
AUDIENCE
Daily Traffic Count: 109,800
DEC (Daily Effective Circulation) *: 178,974
GRP (Suburb / Corridor) *: 45
GRP (DMA) *: 45
Weekly Impressions: 1,252,818
4-Week Impressions: 5,011,272
Monthly Impressions: 5,369,220
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
PRODUCT
Product Type: Tri-vision Size: 14’x48′
Product Advantages: The Motion commands consumer attention. Human nature leaves consumers looking for the next message. Strategically located, so all 3 flips can be viewed by the average motorists for an always-on audience reach
Illumination: Yes
Spots per Loop: 1 of 3
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 3600
31st & Hwy 51 (BA Expressway) 
Midtown
Daily Traffic – 109,800
14’x48′ – Tri-vision
