LOCATION
Sign Number: W-36 E
Corridor: Midtown
Intersection: 31st & I-44
Driving Directions: South side of I-44 (Turner Turnpike), 0.3 miles East of Hwy 51
Latitude / Longitude: 36° 6’59.15″N , 95°53’28.80″W
Google Maps Latitude / Longitude: 36.1165225 , -95.8912944
Side of Highway: South
Facing: East
Direction of Traffic: West bound traffic
Read: Left Hand Read
CORRIDOR
DMA: Tulsa
Suburb / Corridor: Midtown, 74145
Average Household Income: $44,717
Surrounding Zipcodes: 74129, 72145, 74135, 74114, 74128
Location Benefits: At the Exit for 31st & Memorial (Highest volume traffic arterial street in Tulsa)
LANDMARKS
Retail: Route 66 Harley Davidson, Drysdales, Jim Glover Chevrolet, Jim Glover Nissan
School Districts: Tulsa Public Schools, Tulsa Tech – Memorial Campus
Entertainment: N/A
Healthcare: Post Acute Medical Specialty Hospital of Tulsa
AUDIENCE
Daily Traffic Count: 75,800
DEC (Daily Effective Circulation) *: 123,554
GRP (Suburb / Corridor) *: 31
GRP (DMA) *: 31
Weekly Impressions: 864,878
4-Week Impressions: 3,459,512
Monthly Impressions: 3,706,620
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
PRODUCT
Product Type: Tri-vision Size: 10’x36′
Product Advantages: The Motion commands consumer attention. Human nature leaves consumers looking for the next message. Strategically located, so all 3 flips can be viewed by the average motorists for an always-on audience reach
Illumination: Yes
Spots per Loop: 1 of 3
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 3600
31st & I-44 
Midtown
Daily Traffic – 75,800
10’x36′ – Tri-vision
