LOCATION
Sign Number: W-127 W
Corridor: Midtown
Intersection: Hwy 51 (BA Expressway) & Hwy 169
Driving Directions: North side of Hwy 51, .4 miles West of Hwy 169
Latitude / Longitude: 36° 6’4.19″N , 95°51’57.82″W
Side of Highway: North
Facing: West
Direction of Traffic: East bound traffic
Read: Left Hand Read
CORRIDOR
DMA: Tulsa
Suburb / Corridor: Midtown, 74146
Average Household Income: $33,086
Surrounding Zipcodes: 74146, 74145, 74012
Location Benefits: Heavy commuter traffic from Downtown
LANDMARKS
Retail: Woodland Hills Mall Shopping Center, Target Supercenter
School Districts: Tulsa Public Schools, Bishop Kelley Catholic HS
Entertainment: N/A
Healthcare: St. Francis Hospital
AUDIENCE
Daily Traffic Count: 102,600
DEC (Daily Effective Circulation) *: 167,238
GRP (Suburb / Corridor) *: 42
GRP (DMA) *: 42
Weekly Impressions: 1,170,666
4-Week Impressions: 4,682,664
Monthly Impressions: 5,017,140
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
PRODUCT
Product Type: Tri-vision Size: 14’x48′
Product Advantages: The Motion commands consumer attention. Human nature leaves consumers looking for the next message. Strategically located, so all 3 flips can be viewed by the average motorists for an always-on audience reach
Illumination: Yes
Spots per Loop: 1 of 3
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 3600
Hwy 51 (BA Expressway) & Hwy 169 
Midtown
Daily Traffic – 102,600
14’x48′ – Tri-vision
