LOCATION
Sign Number: D-4 E
Corridor: Midtown
Intersection: 41st & I-44
Driving Directions: North side of I-44, 1 mile west of Hwy 51
Latitude / Longitude: 36° 6’13.45″N , 95°54’41.66″W
Google Maps Latitude / Longitude: 36.1037775 , -95.9116527
Side of Highway: North
Facing: East
Direction of Traffic: West bound traffic
Read: Right Hand Read
CORRIDOR
DMA: Tulsa
Suburb / Corridor: Midtown, 74145
Average Household Income: $44,717
Surrounding Zipcodes: 74135, 74136, 74114, 74105, 74145
Location Benefits: Reaching traffic in the 41st St. and I-44 retail corridor
LANDMARKS
Retail: Promenade Mall, Brookside Shopping District
School Districts: Tulsa Public Schools, Bishop Kelley Catholic HS, University of Oklahoma Schusterman Center
Entertainment: Tulsa State Fair Grounds, Philbrook Museum of Art, LaFortune Park, Tulsa’s Gathering Place, AMC Movie Theatre
Healthcare: St. Francis Hospital, University of Oklahoma Schusterman Center
AUDIENCE
Daily Traffic Count: 139,600
DEC (Daily Effective Circulation) *: 85,331
GRP (Suburb / Corridor) *: 21
GRP (DMA) *: 21
Weekly Impressions: 597,314
4-Week Impressions: 2,389,254
Monthly Impressions: 2,559,915
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
PRODUCT
Product Type: Digital Size: 14’x48′
Product Advantages: Change Content as frequently as desired, day part, loop multiple designs products & services.
Illumination: Yes
Spots per Loop: 1 of 8
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 1350
41st & I-44 
Midtown
Daily Traffic – 139,600
14’x48′ – Digital
