LOCATION
Sign Number: W-77 E
Corridor: Midtown
Intersection: Hwy 51 (BA Expressway) & I-44
Driving Directions: North side of Hwy 51, .1 miles East of Hwy I-44
Latitude / Longitude: 36° 6’45.54″N , 95°53’36.21″W
Google Maps Latitude / Longitude: 36.1127726 , -95.8933407
Side of Highway: North
Facing: East
Direction of Traffic: West bound traffic
Read: Right Hand Read
CORRIDOR
DMA: Tulsa
Suburb / Corridor: Midtown, 74145
Average Household Income: $44,717
Surrounding Zipcodes: 74145, 74135, 74114, 74129
Location Benefits: At the intersection of Hwy 51 and I-44, Commuter traffic toward Downtown Tulsa
LANDMARKS
Retail: N/A
School Districts: Tulsa Public Schools, Tulsa Tech – Memorial Campus
Entertainment: Tulsa State Fair Grounds, Philbrook Museum of Art, LaFortune Park, Tulsa’s Gathering Place, AMC Movie Theatre
Healthcare: Post Acute Medical Specialty Hospital of Tulsa
AUDIENCE
Daily Traffic Count: 105,800
DEC (Daily Effective Circulation) *: 172,454
GRP (Suburb / Corridor) *: 43
GRP (DMA) *: 43
Weekly Impressions: 1,207,178
4-Week Impressions: 4,828,712
Monthly Impressions: 5,173,620
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
PRODUCT
Product Type: Bulletin Size: 14’x48′
Product Advantages: Always On – Reach 100% of the daily audience with creative that can be extended outside of the box.
Illumination: Yes
Spots per Loop:
Dwell Time:
Frequencies per 24-Hour Period:
Hwy 51 (BA Expressway) & I-44 
Midtown
Daily Traffic – 105,800
14’x48′ – Bulletin
