LOCATION
Sign Number: W-42 W
Corridor: Broken Arrow
Intersection: Hwy 169 & Hwy 51 (BA Expressway)
Driving Directions: North side of Hwy 51, .3 miles East of Hwy 169
Latitude / Longitude: 36° 5’49.86″N , 95°51’16.73″W
Google Maps Latitude / Longitude: 36.0973197 , -95.8547102
Side of Highway: North
Facing: West
Direction of Traffic: East bound traffic
Read: Left Hand Read
CORRIDOR
DMA: Tulsa
Suburb / Corridor: Broken Arrow, 74146
Average Household Income: $33,086
Surrounding Zipcodes: 74011, 74012, 74014, 74133, 74134, 74145, 74146
Location Benefits: At the intersection of Hwy 169 & the BA Expressway (Hwy 51)
LANDMARKS
Retail: Bass Pro Shops, Target, Hobby Lobby
School Districts: Broken Arrow Public Schools
Entertainment: Broken Arrow Performing Arts Center, Rose District, Cinemark Theaters
Healthcare: St. John Hospital Broken Arrow, Oklahoma Cancer Specialist & Research Institute
AUDIENCE
Daily Traffic Count: 227,800
DEC (Daily Effective Circulation) *: 371,314
GRP (Suburb / Corridor) *: 355
GRP (DMA) *: 93
Weekly Impressions: 2,599,198
4-Week Impressions: 10,396,792
Monthly Impressions: 11,139,420
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
PRODUCT
Product Type: Tri-vision Size: 14’x48′
Product Advantages: The Motion commands consumer attention. Human nature leaves consumers looking for the next message. Strategically located, so all 3 flips can be viewed by the average motorists for an always-on audience reach
Illumination: Yes
Spots per Loop: 1 of 3
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 3600
Hwy 169 & Hwy 51 (BA Expressway) 
Broken Arrow
Daily Traffic – 227,800
14’x48′ – Tri-vision
