LOCATION
Sign Number: W-90 W
Corridor: Midtown Tulsa
Intersection: 31st & Hwy 51 (BA Expressway)
Driving Directions: North side of Hwy 51 (BA Expressway), 1.3 miles W of Hwy I-44
Latitude / Longitude: 36° 7’5.40″N , 95°55’4.90″W
Google Maps Latitude / Longitude: 36.1183781 , -95.9180922
Side of Highway: North
Facing: West
Direction of Traffic: East bound traffic
Read: Left Hand Read
CORRIDOR
DMA: Tulsa
Avg Daily Traffic Count (source): ODOT: Hwy 51 = 83,600 + COT 31st 26,200 (2017)
Primary Suburb Corridor Population: 74,410
County: Tulsa
Average Household Income: $91,230
Zipcode: 74135
Primary Corridor Zipcode(s): 74104, 74105, 74114, 74135
Zipcodes in proximity::74145, 74103, 74119, 74120, , ,
ADDITIONAL INFO
Primary Retail: Utica Square, Promenade Mall, Brookside Shopping District, Cherry Street District
Primary School District(s): Tulsa Public Schools, Cascia Hall, Monte Cassino, Bishop Kelley
Primary Entertainment: Philbrook Museum of Art, LaFortune Park, The Gathering Place, AMC Movie Theatre, Safari Joes H2O Waterpark
Primary Healthcare: Saint Francis Hospital, Ascension St. John Hospital, Hillcrest Hospital
AUDIENCE
Daily Traffic Count: 109,800
DEC (Daily Effective Circulation) *: 178,974
GRP (Suburb / Corridor) *: 241
GRP (DMA) *: Midtown Tulsa
Weekly Impressions: 1,252,818
4-Week Impressions: 5,011,272
Monthly Impressions: 5,369,220
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
PRODUCT
Product Type: Tri-vision Size: 14×48
Product Advantages: The Motion commands consumer attention. Human nature leaves consumers looking for the next message. Strategically located, so all 3 flips can be viewed by the average motorists for an always-on audience reach
Illumination: Yes
Spots per Loop: 1 of 3
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 3600
31st & Hwy 51 (BA Expressway) 
Daily Traffic – 109,800
14×48 – Tri-vision
