LOCATION
Sign Number: OKC-534 W
Corridor: Shawnee
Intersection: Hwy 177 & I-40
Driving Directions: North side of I-40, .6 miles East of Hwy 177
Latitude / Longitude: 35°23’3.33″N , 96°59’20.66″W
Google Maps Latitude / Longitude: 35.3842583 , -96.9890722
Side of Highway: North
Facing: West
Direction of Traffic: East bound traffic
Read: Left Hand Read
CORRIDOR
DMA: Oklahoma City
Avg Daily Traffic Count (source): ODOT: I-40 = 40,700
Primary Suburb Corridor Population: 31,254
County: Pottawatomie
Average Household Income: $57,166
Zipcode: 74804
Primary Corridor Zipcode(s): 74801, 74804
Zipcodes in proximity::, , , ,
ADDITIONAL INFO
Primary Retail: Shawnee Mall, Walmart Supercenter
Primary School District(s): Shawnee Public Schools, Oklahoma Baptist University, Gordon Cooper Technology Center
Primary Entertainment: Grand Casino Hotel & Resort, Firelake Casino, Firelake Arena, Blackhawk Casino, Kickapoo Casino
Primary Healthcare: St. Anthony Shawnee Hospital
AUDIENCE
Daily Traffic Count: 40,700
DEC (Daily Effective Circulation) *: 66,341
GRP (Suburb / Corridor) *: 212
GRP (DMA) *: Shawnee
Weekly Impressions: 464,387
4-Week Impressions: 1,857,548
Monthly Impressions: 1,990,230
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
PRODUCT
Product Type: Super Face Bulletin Size: 24×36
Product Advantages: Always On – Reach 100% of the daily audience with creative that can be extended outside of the box.
Illumination: Yes
Spots per Loop:
Dwell Time:
Frequencies per 24-Hour Period:
Hwy 177 & I-40 
Daily Traffic – 40,700
24×36 – Super Face Bulletin
