LOCATION
Sign Number: 1005 N
Corridor: Oklahoma City
Intersection: Northwest Expressway & Lake Hefner Parkway
Driving Directions: WL, Hefner Pkwy, 1,000 ft. S/O NW Expressway
Latitude / Longitude: 35°31’45.95″N , 97°34’47.28″W
Google Maps Latitude / Longitude: 35.52943 , -97.5798
Side of Highway: West
Facing: North
Direction of Traffic: South bound traffic
Read: Right Hand Read
CORRIDOR
DMA: Oklahoma City
Suburb / Corridor: Oklahoma City, 73112
Average Household Income: $62,157
Surrounding Zipcodes: 73116, 73118, 73107, 73122
Location Benefits: Located .2 miles S of Northwest Expy and can be viewed from both NB & SB traffic on Lake Hefner Pkwy.
LANDMARKS
Retail: Penn Square Mall, On The Border Mexican Grill, Chipotle Mexican Grill, Starbucks, Buy For Less, Enterprise Rent-A-Car
School Districts: Putnam City Public Schools
Entertainment: Henry Hudson Pub, Mill Bar & Grill
Healthcare: Integris Baptist Hospital (OKC’s 2nd largest employer), Mercy Hospital, St. Anthony’s Hospital
AUDIENCE
Daily Traffic Count: 165,300
DEC (Daily Effective Circulation) *: 101,040
GRP (Suburb / Corridor) *: 16
GRP (DMA) *: 16
Weekly Impressions: 707,277
4-Week Impressions: 2,829,110
Monthly Impressions: 3,031,189
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
PRODUCT
Product Type: Digital Size: 14’x48′
Product Advantages: Change Content as frequently as desired, day part, loop multiple designs products & services.
Illumination: Yes
Spots per Loop: 1 of 8
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 1350
Northwest Expressway & Lake Hefner Parkway 
Oklahoma City
Daily Traffic – 165,300
14’x48′ – Digital
