LOCATION
Sign Number: OKC-41 E
Corridor: Central OKC
Intersection: I-44 & I-40
Driving Directions: 3610 SW 2nd St .3 miles west of I-44
Latitude / Longitude: 35°27’38.60″N , 97°34’53.09″W
Google Maps Latitude / Longitude: 35.4607000 , -97.5814000
Side of Highway: North
Facing: East
Direction of Traffic: West bound traffic
Read: Right Hand Read
CORRIDOR
DMA: Oklahoma City
Avg Daily Traffic Count (source): ODOT: I-40 = 134,300 + ODOT I-44 = 155,000
Primary Suburb Corridor Population: 65,242
County: Oklahoma
Average Household Income: $61,970
Zipcode: 73107
Primary Corridor Zipcode(s): 73103, 73106, 73107, 73111, 73117, 73121
Zipcodes in proximity::73097, 73127, 73128, 73169, 73173, 73179, , , ,
ADDITIONAL INFO
Primary Retail: Penn Square Mall, Sam’s Club, Mathis Brothers Furniture
Primary School District(s): Oklahoma City Public Schools, Millwood Public Schools, Oklahoma State University
Primary Entertainment: Hurricane Harbor, Oklahoma City State Fair Park, Bricktown District, OKC Thunder
Primary Healthcare: Integris Baptist, OU Health Medical Center, St. Anthony Hospital
AUDIENCE
Daily Traffic Count: 289,300
DEC (Daily Effective Circulation) *: 176,835
GRP (Suburb / Corridor) *: 271
GRP (DMA) *: Central OKC
Weekly Impressions: 1,237,842
4-Week Impressions: 4,951,370
Monthly Impressions: 5,305,039
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
PRODUCT
Product Type: Digital Size: 14×48
Product Advantages: Change Content as frequently as desired, day part, loop multiple designs products & services.
Illumination: Yes
Spots per Loop: 1 of 8
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 1350
I-44 & I-40 
Daily Traffic – 289,300
14×48 – Digital
