LOCATION
Sign Number: OKC-30 W
Corridor: Nichols Hills
Intersection: May & I-44
Driving Directions: North side of I-44, .4 miles East of May Avenue
Latitude / Longitude: 35°30’43.08″N , 97°34’8.03″W
Google Maps Latitude / Longitude: 35.5119667 , -97.5688972
Side of Highway: North
Facing: East
Direction of Traffic: West bound traffic
Read: Right Hand Read
CORRIDOR
DMA: Oklahoma City
Avg Daily Traffic Count (source): ODOT: I-44 = 96,900
Primary Suburb Corridor Population: 93,181
County: Oklahoma
Average Household Income: $79,080
Zipcode: 73112
Primary Corridor Zipcode(s): 73112, 73116, 73118, 73120
Zipcodes in proximity::73008, 73103, 73106, 73107, 73111, 73117, 73121, 73105, 73114, 73131, 73132, 73141, 73151, 73162, 73122,
ADDITIONAL INFO
Primary Retail: Nichols Hills Plaza, The Triangle at Classen Curve, Walmart Supercenter, Sam’s Club, Super Target
Primary School District(s): Oklahoma City Public Schools
Primary Entertainment: Oklahoma City Golf and Country Club
Primary Healthcare: Integris Baptist Hospital, McBride Orthopedic Hospital
AUDIENCE
Daily Traffic Count: 96,900
DEC (Daily Effective Circulation) *: 59,230
GRP (Suburb / Corridor) *: 64
GRP (DMA) *: Nichols Hills
Weekly Impressions: 414,611
4-Week Impressions: 1,658,444
Monthly Impressions: 1,776,904
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
PRODUCT
Product Type: Digital Size: 14×48
Product Advantages: Change Content as frequently as desired, day part, loop multiple designs products & services.
Illumination: Yes
Spots per Loop: 1 of 8
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 1350
May & I-44 
Daily Traffic – 96,900
14×48 – Digital
