LOCATION
Sign Number: OKC-21 E
Corridor: South OKC
Intersection: Western & I-40
Driving Directions: North side of I-40, .2 miles East of S. Western Ave.
Latitude / Longitude: 35°27’30.9″N , 97°31’43.3″W
Google Maps Latitude / Longitude: 35.4585833 , -97.5286944
Side of Highway: North
Facing: East
Direction of Traffic: West bound traffic
Read: Right Hand Read
CORRIDOR
DMA: Oklahoma City
Avg Daily Traffic Count (source): ODOT: I-40 = 133,100
Primary Suburb Corridor Population: 212,141
County: Oklahoma
Average Household Income: $57,956
Zipcode: 73109
Primary Corridor Zipcode(s): 73108, 73109, 73119, 73129, 73135, 73139, 73145, 73149, 73159, 73170
Zipcodes in proximity::73104, 73103, 73106, 73107, 73111, 73117, 73121, 73102, 73097, 73127, 73128, 73169, 73173, 73179,
ADDITIONAL INFO
Primary Retail: Walmart Supercenter
Primary School District(s): Oklahoma City Public Schools, Crooked Oak Public Schools, Western Heights Public Schools, OKC Community College, Mid-America Christian University
Primary Entertainment:
Primary Healthcare: Integris SW Medical Center, St Anthony Hospital, Mercy Hospital
AUDIENCE
Daily Traffic Count: 133,100
DEC (Daily Effective Circulation) *: 81,357
GRP (Suburb / Corridor) *: 38
GRP (DMA) *: South OKC
Weekly Impressions: 569,502
4-Week Impressions: 2,278,007
Monthly Impressions: 2,440,721
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
PRODUCT
Product Type: Digital Size: 14×48
Product Advantages: Change Content as frequently as desired, day part, loop multiple designs products & services.
Illumination: Yes
Spots per Loop: 1 of 8
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 1350
Western & I-40 
Daily Traffic – 133,100
14×48 – Digital
