LOCATION
Sign Number: OKC-1005 S
Corridor: Nichols Hills
Intersection: Northwest Expressway & Lake Hefner Parkway
Driving Directions: WL, Hefner Pkwy, 1,000 ft. S/O NW Expressway
Latitude / Longitude: 35°31’45.95″N , 97°34’47.28″W
Google Maps Latitude / Longitude: 35.5294300 , -97.5798000
Side of Highway: West
Facing: South
Direction of Traffic: North bound traffic
Read: Left Hand Read
CORRIDOR
DMA: Oklahoma City
Avg Daily Traffic Count (source): ODOT: Highway 74 117,700
Primary Suburb Corridor Population: 93,181
County: Oklahoma
Average Household Income: $79,080
Zipcode: 73112
Primary Corridor Zipcode(s): 73112, 73116, 73118, 73120
Zipcodes in proximity::73008, 73103, 73106, 73107, 73111, 73117, 73121, 73134, 73142, 73105, 73114, 73131, 73132, 73141, 73151, 73162, 73122
ADDITIONAL INFO
Primary Retail: Nichols Hills Plaza, The Triangle at Classen Curve, Walmart Supercenter, Sam’s Club, Super Target
Primary School District(s): Oklahoma City Public Schools
Primary Entertainment: Oklahoma City Golf and Country Club
Primary Healthcare: Integris Baptist Hospital, McBride Orthopedic Hospital
AUDIENCE
Daily Traffic Count: 117,700
DEC (Daily Effective Circulation) *: 71,944
GRP (Suburb / Corridor) *: 77
GRP (DMA) *: Nichols Hills
Weekly Impressions: 503,609
4-Week Impressions: 2,014,436
Monthly Impressions: 2,158,324
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
PRODUCT
Product Type: Digital Size: 14×48
Product Advantages: Change Content as frequently as desired, day part, loop multiple designs products & services.
Illumination: Yes
Spots per Loop: 1 of 8
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 1350
Northwest Expressway & Lake Hefner Parkway 
Daily Traffic – 117,700
14×48 – Digital
