LOCATION
Sign Number: D-32 W
Corridor: Broken Arrow
Intersection: 161st (Elm) & Hwy 51 (BA Expressway)
Driving Directions: South side of Hwy 51 (BA Expressway), 3.5 miles East of Hwy 169
Latitude / Longitude: 36° 4’24.95″N , 95°48’17.59″W
Google Maps Latitude / Longitude: 36.0737290 , -95.8049585
Side of Highway: South
Facing: West
Direction of Traffic: East bound traffic
Read: Right Hand Read
CORRIDOR
DMA: Tulsa
Avg Daily Traffic Count (source): ODOT: Hwy 51 = 100,144
Primary Suburb Corridor Population: 104,726
County: Tulsa
Average Household Income: $91,281
Zipcode: 74012
Primary Corridor Zipcode(s): 74011, 74012, 74014
Zipcodes in proximity::, , , ,
ADDITIONAL INFO
Primary Retail: Bass Pro Shops, Target, Walmart, Hobby Lobby
Primary School District(s): Broken Arrow Public Schools
Primary Entertainment: Broken Arrow Performing Arts Center, Rose District, Warren Theatre, Cinemark Theater
Primary Healthcare: Saint Francis Hospital South, Hillcrest Hospital South, Ascension St. John’s Broken Arrow, Oklahoma Cancer Specialist & Research Institute
AUDIENCE
Daily Traffic Count: 100,144
DEC (Daily Effective Circulation) *: 61,213
GRP (Suburb / Corridor) *: 58
GRP (DMA) *: Broken Arrow
Weekly Impressions: 428,491
4-Week Impressions: 1,713,965
Monthly Impressions: 1,836,391
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
PRODUCT
Product Type: Digital Size: 12×40
Product Advantages: Change Content as frequently as desired, day part, loop multiple designs products & services.
Illumination: Yes
Spots per Loop: 1 of 8
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 1350
161st (Elm) & Hwy 51 (BA Expressway) 
Daily Traffic – 100,144
12×40 – Digital
