LOCATION
Sign Number: OKC-37 W
Corridor: Central OKC
Intersection: I-35 & I-40
Driving Directions: 2100 E Reno. I-40 & I-35 curve .12 miles east of Eastern
Latitude / Longitude: 35°27’49.30″N , 97°28’28.82″W
Google Maps Latitude / Longitude: 35.4636000 , -97.4746000
Side of Highway: North
Facing: West
Direction of Traffic: East bound traffic
Read: Left Hand Read
CORRIDOR
DMA: Oklahoma City
Avg Daily Traffic Count (source): ODOT: I-40 = 128,100
Primary Suburb Corridor Population: 65,242
County: Oklahoma
Average Household Income: $61,970
Zipcode: 73117
Primary Corridor Zipcode(s): 73103, 73106, 73107, 73111, 73117, 73121
Zipcodes in proximity::73104, 73115, 73135, 73102, 73110,
ADDITIONAL INFO
Primary Retail: Penn Square Mall, Sam’s Club, Mathis Brothers Furniture
Primary School District(s): Oklahoma City Public Schools, Millwood Public Schools, Oklahoma State University
Primary Entertainment: Hurricane Harbor, Oklahoma City State Fair Park, Bricktown District, OKC Thunder
Primary Healthcare: Integris Baptist, OU Health Medical Center, St. Anthony Hospital
AUDIENCE
Daily Traffic Count: 128,100
DEC (Daily Effective Circulation) *: 78,301
GRP (Suburb / Corridor) *: 120
GRP (DMA) *: Central OKC
Weekly Impressions: 896,700
4-Week Impressions: 3,586,800
Monthly Impressions: 3,843,000
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
PRODUCT
Product Type: Digital Size: 14×48
Product Advantages: Always On – Reach 100% of the daily audience with creative that can be extended outside of the box.
Illumination: Yes
Spots per Loop:
Dwell Time:
Frequencies per 24-Hour Period:
I-35 & I-40 
Daily Traffic – 128,100
14×48 – Digital
